Consumer and market trends
Consumer and market trends

Expert insights on mastering Omnichannel Supply Chains: strategies for success

In an enlightening interview, Stéphane Rauber, Strategy Consultant specializing in logistics, unveils the essentials for mastering an omnichannel supply chain.

On March 20, 2024

What are the keys to successfully implementing an omnichannel supply chain?

Most logistics players have already taken a real step forward by integrating innovative hardware like robotics and picking tools. But to truly establish an efficient omnichannel supply chain, companies must have a seamless convergence of IT and data collection systems with their clients. This has become essential to foster an intelligent and interconnected logistics model while avoiding silos that affect operational efficiency. This is the only way to take products from the producer to the warehouse and ultimately into the hands of the end customer, whether in a physical store, a click-and-collect point or at home. On their side, companies need to understand the budget involved in omnichannel logistics projects, and to become more mature on the subject.

What are the benefits of omnichannel logistics for customers? 

First and foremost, an omnichannel supply chain meets the end customer’s expectations by delivering the right product, to the right place, at the right time. It allows to respond to customer centricity and provide the product anywhere, regardless of where it is purchased: at home, in a shop, at a delivery point, etc. The possibilities are boundless. This enhanced efficiency will translate into higher sales, enabling businesses to grow their market share. Companies will also be able to reduce their costs, thanks to better real-time stock control and greater responsiveness in terms of product rotation. Embracing an omnichannel supply chain is a strategic move for companies, with significant potential gains and a virtuous circle of growth. 

How do you see the future of the omnichannel supply chain?

AI and data will allow considerable progress in omnichannel supply chains, enabling more precision and efficiency. Predictive analytics allow the proactive planning of supply chain flows in line with evolving customer expectations. 

Growing awareness of the carbon footprint of specific logistics models is another element contributing to the growth of omnichannel logistics. Amazon is a prime example: it has undeniably pioneered mass distribution and computerised logistics. However, this model is increasingly facing constraints due to its substantial environmental impact and a decline in product quality.

In this dynamic landscape, companies like FM Logistic are well-positioned to help their customers navigate the complexities of building a sustainable and efficient omnichannel supply chain. FM Logistic has developed a robust foundation with excellent IT solutions and warehouse processes such as unit picking and multi-customer warehouses, which maximise space utilisation, means, resources and cost-effectiveness. Additionally, they have equipped their sites with solar panels and fuel cells, reducing their carbon footprint. FM Logistic is committed to sustainability and accountability, which makes all the difference to responsible customers.

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